Newspaper advertising terms
Newspaper advertisement examples
Readership reflects the actual number of people who read those newspapers. Display ads can range from small to the full size of the print page. Consider that many copies of these materials never get sold or read, so the trick is to look at both. Also called Secondary Audience. Nothing in these Terms shall be deemed to constitute a relationship of principal and agent, a partnership, joint-venture, or co-ownership. Neither party shall have the authority to act for, bind or otherwise create or assume any obligation on behalf of the other, and neither party shall hold itself out as having authority to do the same. The Advertiser should refer to the relevant rate card, here. They may have their rates broken down by classified ads, retail advertising, and even national ad rates. Here are a few typical ad sizes. A discount offered for an advertising commitment to a certain number of ads within a specified time period is called a Bulk Space Contract. Customers wishing to apply for a credit account must complete a Credit Application Form which is available on request from your sales contact. Audit reports show the average net-paid-circulation of the publications including daily and weekly editions of newspapers, and magazines and is used by advertisers in planning their marketing campaigns. There will be no reduction in the fee payable. When choosing a newspaper or print media, you can use rate cards to compare ad rates based on circulation before you buy advertising space.
Also called Secondary Audience. Occasionally, GNM cannot distribute the number of Inserts agreed with the Advertiser on a specific day due to changes in the print run.
When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended.
Approximate size of a standard newspaper folded in half. K Rights Advertorial - A print advertisement that is deliberately intended to resemble editorial matter or story in a newspaper or magazine.
Pricing may change as from the 1st July of each year. GNM owns the copyright in all Advertisements written or designed by it or on its behalf.
GNM accepts no responsibility for any interruption or delay the Advertiser experiences in delivering any Advertisement copy to GNM or any loss or damage to any Advertisement copy or any other materials. In no event will any Advertiser Data be combined with information collected from other sources, except where the Advertiser has agreed otherwise.
Magazine Supplement - A separately printed magazine section inserted into a newspaper. If you find dailies to be too expensive, you can save money by only running your ads in the local sections the dailies all provide to their subscribers. B Content and Delivery of Advertisements 4.
As payment is due as cleared funds, under current banking arrangements, cheques should be despatched and payment by bank transfer should be processed by the customer three working days prior to the due date.
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